In collaboration with an outside agency, this brand was taken to the next level. At its then-present state, the brand was starting to get tired. In evolving the brand, the organization was shown to be tech-savvy, sophisticated and business-to-business oriented.
Key elements were emphasized (orange and red curved "key lines") which pops against a dark gray background, and images were converted to grayscale. These changes alone elevates the brand to the level it needs to be. Key bonus: the new look and feel stands out from competitors.