The Client
Cox has always been committed to taking care of our employees, serving our customers and improving the quality of life in the communities we serve. WHY we do this, WHY we come to work every day, is What We Stand For. It comes from our past, is grounded in our history and serves as our “North Star.”
The Objective
Create a brochure with easily digestible insurance information while showing fellow employees on the pages. Other pieces of the campaign included flyers, digital posters, email headers, etc.
The Solution
The concept — A Closer Look — revolves around employees holding a magnifying glass surrounded by bright and colorful circles, open enrollment information was put into into a palatable format in both print and digital applications. 
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