Earthlink provides high-speed broadband Internet, phone service and Digital TV packages to residential customers as well as products and services for small, medium and large businesses, and government agencies.
Evolve the look and feel of the brand from looking like competitors to looking like its own entity
In collaboration with an outside agency, this brand was taken to the next level. At its then-present state, the brand was starting to get tired. In evolving the brand, the organization was shown to be tech-savvy, sophisticated and business-to-business oriented.
Key elements were emphasized (orange and red curved "key lines") which pops against a dark gray background, and images were converted to grayscale. These changes alone elevates the brand to the level it needs to be. Key bonus: the new look and feel stands out from competitors.