The most successful brands today have one thing in common: a clear, compelling visual and written style that resonates with customers and is applied consistently across the business. In highly competitive markets, a company’s brand identity is often the key differentiator between the business and its rivals and helps in providing customers an exceptional experience.
To ensure the message and image are delivered clearly and consistently, companies must maintain well-defined brand guidelines that are enforced rigorously. It’s how they achieve consistency and clarity.
The following brand guidelines have been designed for the same reason: to introduce clarity and consistency in communications to customers, business partners, employees and the world. Before any type of communication leaves anyone's desk, employees should consider the following:
Does the content comply with brand guidelines?