The Client
This non-profit organization leverages educational programs, capital investment, and employment opportunities to improve outcomes for people who have not traditionally shared in the tech industry’s success. Their goal is to holistically prepare groups of underrepresented individuals for fulfilling careers in STEAM fields by building new communities completely dedicated to helping them live, learn, and thrive.
The Objective
Create a vibrant, attractive and friendly brand identity.
The Solution
The logo is comprised of a bold, "tech-y" font and vertically stacked horizontal lines. The horizontal lines replace the "E's" in the logotype and is also representative of a ladder. The colors of the logo are cool and calm yet elementary. The images of children used are overlaid with a gradient of the brand's colors to emphasize the positive effect the organization hopes to make on these children.
