The Client
The client is the leading margin assurance solutions provider that equips businesses to reduce profit leakage with recovery audit, contract compliance, and SaaS-based error prevention technologies. The founder of the company has deep ties to Nepal from over 30 years of philanthropic work done there. There is now a Nepal branch of the company that is integrated into the business and offers opportunities that otherwise would not be available. The reimagined brand needed to have this represented somehow.
The Objective
Update the look and feel of the brand from outdated to refreshed and incorporate the founder's global vision.
The Solution
The reimagined brand for this recovery audit firm pays homage to its rich history while injecting a vibrant, modern energy. Core elements that have defined the brand for years been preserved the core elements , ensuring a seamless transition for loyal clients and partners.
To breathe new life into the brand, a striking color palette that exudes sophistication and dynamism was introduced. These bold, bright hues not only capture attention but also reflect the firm's innovative approach to recovery audit services.
A key element of the makeover is the introduction of a digital net, a powerful visual metaphor that encapsulates the firm's core mission. This intricate network symbolizes the complex processes involved in identifying and recovering overpayments, underscoring the precision and expertise that the firm brings to every engagement.
By blending tradition with innovation, this brand makeover positions the firm as a forward-thinking leader in the industry, ready to tackle the challenges of the digital age.
