The Client
For nearly 20 years, the client has been safeguarding the ideas of the most innovative organizations and valuable brands. Today, the company is focused on delivering a data protection solution built with the modern-day collaborative culture in mind. Tracking activity across computers, email, and the cloud, their SaaS-based data protection solution surfaces and prioritizes file exposure and exfiltration events that are real business threats and need investigation and response.
The Objective
The task was to create a compelling report that unveils groundbreaking insights into the alarming risks and threats posed by insider threats – employees and contractors. This comprehensive report which included the opinions of 700 security professionals, boasted statistical significance and offers reliable data-driven conclusions. To maximize its impact, a captivating digital campaign also needed to be developed.
The Solution
The social media campaign centered on a series of eye-catching infographics that visually highlighted key findings from the report. Each infographic focused on a specific aspect of the insider threat landscape, such as the most common attack vectors or the industries most affected. These visually striking graphics were shared across various platforms, including LinkedIn, X, and Facebook, sparking discussions and generating significant engagement.
To further amplify the campaign's reach, targeted ads were deployed on these platforms. These ads teased the report's most intriguing revelations, such as the staggering cost of insider threats or the surprising behaviors that can indicate malicious intent. By combining compelling visuals with strategic advertising, the campaign successfully captivated the attention of security professionals and business leaders alike.
