The Client
For nearly 20 years, the client has been safeguarding the ideas of the most innovative organizations and valuable brands. Today, the company is focused on delivering a data protection solution built with the modern-day collaborative culture in mind. Tracking activity across computers, email, and the cloud, their SaaS-based data protection solution surfaces and prioritizes file exposure and exfiltration events that are real business threats and need investigation and response.
The Objective
Create a cohesive event booth experience encompassing booth design, premiums, ads and signage.
The Solution
The theme for this booth experience was "Stop Data Loss from Insiders". Booth graphics expressed the brand in three dimensions with a focus on the company's solutions. Premiums included stickers, tote bags, a t-shirt screen printing experience, etc.
